It’s the time of year when Real Estate agents should be thinking about bigger goals for 2017. Most agents will set goals for a ten or twenty percent increase. As a broker, what would it mean to you if more than half your agents set a goal to DOUBLE their sales and what if most of them ACHIEVED their goal? Sixty-five percent of agents who completed The Success Principles Training, doubled their income AND their time off, in one year! If you’re a selling agent, what would that do for your lifestyle?
Let’s take a look at the big three:
3. Not taking the right action to achieve their goal. Most agents waste too much time doing work that seems urgent, but not as important as they think it is. They take listings they shouldn’t (at least not as-is). They are too aggressive, too passive or both, depending on the circumstances. They’re convinced they need another certification, a better website, and more marketing support. When we lean into action and use the feedback it provides, we get to our goals faster. Most agents don’t know what action to take because they don’t have a clear and committed vision of their goal in the first place.
2. They lack a clear vision of what’s possible. The most successful people have unusual clarity of vision and purpose. While most agents think it would be impossible to double their income and time off, they can look around and even complain that they work twice as hard as some agents and they make half the money. That is proof that it is possible, because others are already doing it! They just don’t believe it is possible for them, or that the other agent has super-powers or dark secrets we don’t know about. To believe and hold a vision of the dream realtor lifestyle, to double their income and their time off, to pursue what matters most in their lives and enjoying the work along the way is just too fantastical for most people to hold for very long. Learning to take the right action is critical, knowing what action to take requires knowing your goals. Having a clear goal requires believing it’s possible and that it’s possible for you.
1. They don’t set big enough goals. We know that our achievements seldom exceed our vision, so we need a bigger vision. With self-limiting beliefs firmly planted in our sub-conscious, most of us only set goals for what we know we can achieve. Most agents love reading market trends and predictions from experts on the future. High achievers take complete responsibility for creating their own future regardless of the competition, new technology and the economy. Successful agents set goals that are a stretch above what they know how to achieve. If you limit your goals to what you know how to achieve, you’re setting your goals too low. The how always shows up. If you are planning a trip, you program the destination into your GPS before it will give you the directions on how to get to your destination. The same is true with goals. Set your destination, and as you take action, you are rewarded with insights, feedback and opportunities you never could have planned if you tried.
Successful people stop the little voice in their head that tell lies about the limits of their aspirations. They take action and quickly learn to adjust for what works and what doesn’t. Achievers learn to reject rejection, overcome fears, tap into their intuition, and use the power of visualization and proper goal setting. The Success Principles have helped countless people all over the world, and we can help you you’re your team get from where you are, to where you want to be.
Michael Kline is a six-time successful entrepreneur, a Certified Jack Canfield Success Principles trainer, Master Rim Facilitator and Success Coach. He can be reached at firstname.lastname@example.org or through his website www.intus.life