Intus Personal & Group Transformation
Intus on
  • Home
  • Services
    • Organizations >
      • Culture
      • Employees
    • RIM (Regenerating Images in Memory >
      • RIM
      • Purchase RIM Sessions
      • Learn RIM
      • RIM One Day Retreat
      • FAQ's About RIM
      • RIM Research Papers
    • Master Your Path Private Coaching
    • Michael Kline - Speaker / Trainer
    • Workshops & Seminars >
      • Personal Growth >
        • Success Principles
      • Corporate & Non-Profit >
        • 7 Tangible Tools
        • Circle Process
    • Meditations
  • Our Team
    • Our Team
  • Testimonials
  • Contact
  • Blog

Making Money From Kindness

5/25/2011

1 Comment

 
Making Money from Kindness
Conway Daily Sun Wed. May 25, 2011

By Michael Kline

Does Kindness Weekend have anything to do with business or is it just about school-yard bullying and politicians? I’d say it has to do with every aspect of our lives, but this being a business column, we should discuss kindness and its role in making money. I know; I’m crass.

First let’s get passed the actual business side of this particular kindness event. In life, as in business, we get that on which we focus our attention. If you want more sales, focus on your sales efforts; if you want more kindness in your life, focus on kindness. It is more effective to focus on sales than to focus on fear of financial failure. It is also more effective to teach and practice kindness, than focus on fear of bullying or conflict. Focus on what you want. This event is simply a community wide focus on kindness.

Cynics might say this is some sort of business gimmick, and I’m devaluing the message by talking about making money from it. Being involved in the event, I can tell you first hand it is about quality of life; both the benefits of kindness and making money. Kindness Weekend was conceived out of a desire solely for public benefit. To fund the event, the N. Conway Village Association invested in it to bring traffic to the valley, so it is being promoted as another reason to bring families to the valley for Memorial Day weekend. Of all the things we could create to sell for a profit, what could be more beautiful? The event is sponsored by The Evergreen Institute for Wellness, with their message that Kindness produces physical health benefits for the giver of kindness. When you do something for someone else, it can reverse feelings of depression, provide social contact and decrease feelings of hostility and isolation that can cause stress, overeating, ulcers, etc. With everything to gain, nothing to lose and no cost, who would even want to argue with that? So, what about you making a profit from all this?

Business is about making money. Some think it is more profitable to be unkind. They are wrong. K=R=P is a formula Tom Peters uses to explain the impact of kindness on business. In 1982, Tom Peters authored the world-changing business book In Search of Excellence, and more recently, his new book 163 Ways to Pursue Excellence.  The formula stands for Kindness = Repeat Business = Profit.  Far be it from me to challenge the mind of Tom Peters, but I would change the R to stand for Relationships. The repeat business he talks about comes from the same relationship-building trust that increases productivity, reduces turn-over, sick time and labor problems with employees. Better relationships also help negotiate better terms with suppliers. So my version of the formula K=R=P is Kindness = Relationships = Profit.

Consider an extreme example featured in a New York Times article in May 2008 – American Airlines and Southwest Airlines held annual meetings in Dallas on the same day. Airline pilots picketed the American Airlines meeting while Southwest pilots bought full page newspaper ads thanking founder Herb Kelleher for his 37 years of service. Animosity between management and labor is near impossible to navigate when there is no trust. We see this in our political system globally, nationally and locally. We see it sometimes with our own staff relationships. Without kindness, there is no trust, without trust, there is no relationship. Without relationship, we’re fighting and clawing our way through all our dealings. Kindness is no longer an option in business. It is critical to the customer and the employee and if you’re smart (and I know you are), you’ll make it critical with the supplier, landlord, neighbor and even wrong numbers. Everyone is a potential relationship.

My regular seminar students and column readers know I talk a lot about building trust. In all business relationships, trust reduces cost and increases speed. Dr. Stephen Covey calls it “moving at the speed of trust” in his book Predictable Results in Unpredictable Times. If your customer needs a lawyer before signing a contract, it is far more expensive and time consuming than making a hand-shake deal. If you have to “sell” your employees on a new idea, you would enjoy greater productivity if you had instant buy-in based on trust. This is not to say you should expect people to follow blindly doing as they are told; those days of curmudgeonly bosses are long gone. This is about leadership, which involves employee in-put, which is a form of kindness. I hear some of you grumbling, so hear me out. I know that you know what you’re doing. I know you don’t have time for every employee’s ideas. I know you want to be able to trust your employees as well, to empower them to be their best. So how do you become the cultivator of employee engagement? We have a system for that! Yes, we have a system for everything, as you have surely read in previous columns. An effective business development process has a management system that provides the framework and structure for employee engagement in an orderly fashion that respects input efficiently, maintains focus, creates accountability and drives productivity like nobody’s business. It allows for, no – it requires kindness. Good thing kindness is free.

In researching this column, I was online listening to Tom Peters lecture at Cornell University. When Tom tells you that his ridiculously over-the-top-big-time selling book In Search of Excellence really didn’t say anything more than take care of people – maybe there’s something to that. How to make it fit in the real world can be complex, but the message is simple.

Albert Schweitzer said: "Constant kindness can accomplish much.  As the sun makes ice melt, kindness causes misunderstanding, mistrust and hostility to evaporate."

That’s good for business.

Michael Kline is a local retailer, success coach and trainer. He may be reached through his website, www.klineseminars.com, or e-mail, mike@klineseminars.com.



1 Comment
    Picture
    Michael Kline

    Archives

    July 2019
    May 2019
    February 2019
    January 2019
    July 2018
    January 2018
    March 2017
    January 2017
    December 2016
    October 2016
    August 2016
    May 2016
    April 2016
    March 2016
    January 2016
    December 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    October 2012
    May 2012
    February 2012
    January 2012
    December 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    October 2010
    September 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010

    Categories

    All
    Attitude
    Business
    Business 7 Habits
    Business Planning
    Business Training
    Chili Cookoff
    Client Relationships
    Coaching
    Community
    Customer Service
    Emotional Intelligence
    Employee
    Employee Benefits
    Fullfillment
    Goal Setting
    Gratitude
    Happiness
    Happiness At Work
    Health Care
    Home And Work
    Job Performance
    Job Satisfaction
    Kindness
    Leadership
    Learn Rim
    Life Balance
    Management
    Marketing
    Neuroscience
    Personal Growth
    Personal Responsibility
    Planning
    Real Estate
    Rim
    Rim Coaching
    Rim Training
    Sales
    Self Awareness
    Self Help
    Self-help
    Stephen Covey
    Strategy
    Systems
    Uncoachable
    Wisdom

    RSS Feed